SEO and GEO optimisation.

What is GEO (Generative Engine Optimization)?

GEO covers the techniques that make your brand visible and citable inside answers generated by AI: ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. Where SEO targets how your pages rank, GEO targets being picked up as a source inside a written answer. Both rest on the same foundations: a technically healthy site, a clear brand entity and extractable content. We cover all of it in our SEO and GEO 2026 guide.

What is the difference between SEO and GEO?

SEO (search engine optimisation) improves your position in Google's results pages. GEO improves your presence inside generative engines, which no longer return a list of links but a written answer citing a few sources. In short: SEO gets you ranked, GEO gets you cited, and being number one on Google no longer guarantees being cited by an AI. Our approach handles both at once, because they share most of their levers.

How do you get cited on ChatGPT, Perplexity and Google's AI Overviews?

By meeting four conditions: content that answers the exact question asked (question/answer format, concrete data), a consistent and recognised brand entity, mentions on the sources AI engines favour (LinkedIn, Reddit, press, Wikipedia) and a site the AI crawlers can actually read. We work all four together: we explain the method in our article on appearing on ChatGPT Search.

How much does an SEO / GEO engagement cost?

SEO and GEO are driven over time, so they work as a monthly plan rather than a one-off fixed price. The budget depends on your market (level of competition), the starting state of the site and your goals. We prefer to frame it in an honest quote after a first conversation: you'll find our price benchmarks on the pricing page.

How long does it take to see SEO results?

The first technical improvements show within weeks. Significant organic traffic gains usually land between 3 and 6 months, with a compounding effect that accelerates afterwards. GEO can move faster on niche queries: once quality content is published and indexed, it can be cited by an AI within days. That's why tracking runs continuously.

How do you measure your visibility on AI?

We track your brand's citation rate across a panel of target queries, engine by engine (ChatGPT, Perplexity, Gemini, Copilot, Claude), the context you're cited in and the referral traffic from those platforms. We built our own monitoring tools for this, so we can measure the real impact precisely.

Is SEO compatible with a website redesign?

Yes, provided the migration is planned. A poorly prepared redesign can sink your traffic overnight (broken URLs, forgotten redirects, lost content). Done right, it actually improves SEO and GEO thanks to a cleaner technical base. We secure every redesign with a redirect plan and post-launch monitoring, backed by our website development offer.

How do you choose an SEO / GEO agency?

Look at three things: transparency (clear reports on what's done and measured, not a black box), real technical mastery (good SEO starts in the site's code) and GEO capability, because many agencies still do SEO alone and ignore AI citation. If your positioning isn't clear yet, we often start with a consulting and strategy engagement before committing to SEO.