Digital consulting and strategy.

What is a digital strategy?

A digital strategy is the plan that aligns your business goals with the right online levers: website, visibility, acquisition, conversion. It defines who you're speaking to, what you want to achieve and in what order to act, so you don't stack up actions with no direction. It's the starting point we set with you before investing in development or search.

How much does an audit or consulting engagement cost?

The budget depends on scope: a focused audit doesn't cost the same as a strategic engagement over time. We prefer to frame the need in a first conversation, then propose a clear quote suited to your challenges. Our digital audits always start from a concrete diagnosis, not a generic package.

Why bring in a consultant before launching a web project?

Bringing in a consultant upfront avoids building on instinct and then redoing everything: we validate the target, the positioning and the priorities before writing a single line of code. This secures the investment and gives the technical teams a clear direction. Serious framing always costs less than a forced redesign six months later.

What does a complete digital audit include?

A complete digital audit reviews UX/UI, technical performance, SEO and AI visibility, the conversion journey, content and tracking. The goal: pinpoint exactly what's holding your results back and prioritize the fixes by impact. You leave with an actionable diagnosis, not an abstract list of recommendations.

How does a strategic workshop unfold?

The strategic workshop is a collaborative session, on-site or by video, where we explore your business, your audiences, your challenges and your goals together. From that exchange, we lay out a clear roadmap of the actions to take and their priority. It's concrete working time, not a top-down presentation: your answers directly shape the strategy.

Why include a competitive analysis?

A competitive analysis serves to spot your market's blind spots: what your competitors do, what they neglect, and where you can gain an edge. It keeps you from positioning yourself blindly and reveals concrete differentiation opportunities. That's often where we find the message or the niche that truly sets you apart.

What are AI and data used for in a digital strategy?

We set up clean tracking (events, analytics, heatmaps) to drive decisions on real data rather than hunches. From there, we optimize the conversion rate and automate tasks where AI brings a real gain, without putting it everywhere for the sake of it. Data serves the decision, it doesn't replace it.